Welcome
For 18 years we have served the Metro Milwaukee area, helping runners, walkers and active individuals pursue a healthier lifestyle or simply stay comfortable while on their feet.
About Us
EST 2006
We are a locally-owned running store featuring a large selection of the best running, walking, and fitness footwear, apparel, accessories, and more. We have for currently have four different locations in Southeast Wisconsin: Brookfield, Delafield, Milwaukee Third Ward & Shorewood.
Recently named one of the top 50 running stores in the country by industry organization, The Running Event, our focus has always been on customer service & developing a sense of community.
Our team of dedicated experts will guide you through our fitting process, which includes learning about your goals and needs, and taking you through a comprehensive gait analysis to find your perfect sole-mate!
Outside of the store, we love bringing the community together with our weekly group runs. It’s a great way for local running & walking enthusiasts to stay active with old friends and new. Stop by and find the perfect gear for you, and join us on the roads, trails, and track—let’s chase those personal bests together with PRO!
Meet the Owners
Family Owned
Performance Running Outfitters was founded by long-time runners, coaches, and partners, Jessica and Trae Hoepner. They met in high school while running track and both went to the State Championship in 1995, where Jess ran the 400- and 800-meter races, and Trae ran hurdles and competed in the high jump.
Since then, they have become experts in understanding footwear and apparel for running. "Our goal is to help you pursue an active lifestyle, with the best shoes and apparel for an experience that you will feel good about."
Together, they have over 40 years of coaching and 57 years of running expertise.
Happy soles. Crushed goals.
Our Motto
At the heart of what we do is a genuine passion for supporting our local walking and running community. We believe in the amazing impact of staying active and healthy, which is why we pride ourselves in getting involved with so many races and charity events across Southeast Wisconsin.
We want to give back to the community that’s been so good to us over the years. And in doing so, create a friendly and safe environment where everyone from all skill levels and walks of life, feels comfortable and confident.
